T H E W H A T: A tee shirt design for the Japan Relief effort
T H E W H O: Emerson College students and faculty
T H E W H Y: I wanted to create a bold graphic that represented both Emerson College and Japanese culture. The use of the Emerson crest in the shape of the country paired with the flag symbolized our strong commitment to philanthropic work. The shirt will be sold starting in May with 100% of the profits going directly to Japan.
T H E W H A T: A calendar for PUMA City New York at the Seaport for the 2010 World Cup
T H E W H O: Distributed to over 10,000 fans who attended the month long event
T H E W H Y: This calendar was inspired by the PUMA football teams competing during the world cup. The accordion design made it small enough for people to carry around and pass along to friends who attended the events. The “Love equals football” campaign was the main theme in the design. This piece was meant to be playful and ignite the joy in PUMA football fans!
T H E W H A T: An integrated branding campaign for the Dutch Kitchen Bakery and Deli
T H E W H O: Local consumers who needed to be re-engaged with the business
T H E W H Y: After using ethnographic research and speaking with the clients on their needs, I designed a new logo and changed the name of the business to add “and Deli,” to help incorporate both aspects of the business together. A revamped logo and print materials were delivered as well as a new marketing initiative to target a younger audience.
T H E W H A T: A poster for an event at the Sundance Film Festival in 2011
T H E W H O: Celebrities who could sign a box of shoes to donate to children in Jamaica
T H E W H Y: Using bright colors and images, I designed this poster to play off of the current creative for the PUMA Faas campaign. Clear call to action was crucial to entice the celebrities to sign the boxes and raise money.
T H E W H A T: A poster to announce a new exhibit at the Institute of Contemporary Art
T H E W H O: Young adults in the Boston area
T H E W H Y: I wanted to capture motion in this piece, where neon is usually seen as static signs. A rigid typographic grid keeps the poster interesting in contrast to the organic images of the neon.
T H E W H A T: A tee shirt design for the youngest woman to run cross country
T H E W H O: Children ages 8-18 who attended the athlete’s speaking events
T H E W H Y: A hand drawn image was digitalized of the athlete reaching her goal. Contrasting colors and textures were used to create depth and highlight the different landscapes she ran across. Her slogan and website were also added.
T H E W H A T: A 3-D window display for a key account
T H E W H O: Male mall goers ages 12-25
T H E W H Y: In order to create interest and dimension in the window, I designed a set of wooden PUMA letters with shelving insets to highlight a new product. Images from the current “The games we play” campaign acted as backdrops in two of the letters. A vinyl sticker was included on the window explaining the theme.
T H E W H A T: A set of in-store shelving and posters for the new PUMA Velosis shoe line
T H E W H O: Serious runners who want technology information at the point of purchase
T H E W H Y: Bright colors and straightforward copy helped potential buyers understand the new Velosis shoe. Consumers were engaged through the feature breakout of the design and the physical shoe on the display.
T H E W H A T: A set of web banners for a 20% off online discount promotion
T H E W H O: Consumers who may have visited the site, but didn’t buy
T H E W H Y: These banners were used to retarget potential users and convert them to sales through the use of a discount promotion. The PUMA red was used to encase the offer and maintain brand consistency on crowded sites.
T H E W H A T: Print and digital assets for the Boston Breakers WPS team
T H E W H O: Fans at the Breakers game and online
T H E W H Y: This is one set of media out of eight designed for the WPS campaign “Recognize Awesome.” The Boston Breakers colors were highlighted along with their logo and star athlete Leslie Osborne to localize the campaign. The diagonal type flows throughout the pieces to unify the campaign.