T H E W H A T: A calendar for PUMA City New York at the Seaport for the 2010 World Cup
T H E W H O: Distributed to over 10,000 fans who attended the month long event
T H E W H Y: This calendar was inspired by the PUMA football teams competing during the world cup. The accordion design made it small enough for people to carry around and pass along to friends who attended the events. The “Love equals football” campaign was the main theme in the design. This piece was meant to be playful and ignite the joy in PUMA football fans!